take your brand to its highest vision and farthest reach
Cultivate clear and compelling marketing communication that captures your customers’ imagination.
We Help Craft Cannabis Companies
Clarify brand messaging
Simplify marketing processes
Increase sales and engagement
A marketing playbook made for craft operators to compete with corpo cannabis.
The struggle is real (and critical), especially for folks with limited resources and more pressing tasks to work on.
It’s about more than growth. It’s about survival and preserving a way of life.
We offer independent craft operators brand strategy, coaching and a playbook to compete against corporate cannabis.
Just some of the market challenges you’re facing:
An overly saturated market
The social media trap
A rapidly changing landscape in an emerging industry
We developed a simple marketing framework that equips you with the playbook of an expert marketer.
introducing the
Joint Journey
A Marketing Framework Crafted for Cannabis
Cannabis marketing today is overly crowded, full of noise, and has developed an unhealthy reliance on promos and discounts. Never ending sales have trained customers to differentiate primarily on price. Don’t even get us started on potency.
Those that have found success and stand out from the rest are those that invite their customers into a larger story resulting in success or fulfillment.
Farcaster Creative helps cannabis companies refine and clarify their offer by using marketing best practices adapted for a multifaceted, ever changing industry.
Fig 1.a A Farcaster Funnel
Transform Your Cannabis Brand in 3 Simple Steps
Meet with our Brand Strategist
Together we assess your current strategies, your website, marketing material, objectives and culture to determine if we’re a good fit.
Build your Farcaster Funnel
Using the Joint Journey™ framework, we craft your unique Marketing Playbook and Sales Funnels.
Increase Engagement and Conversions
Watch as your customers gain clarity and feel compelled to act or connect. Grow your brand and build a community or following.